Microsoft will not bribe current iPod owners to switch
Microsoft has denied the rumors that the software giant would pay to replace a user’s iTunes song purchases with Zune compatible tracks from the Marketplace. If you currently own a large collection of iTunes songs, you’ll need to record the songs into an audio CD and then rip them back to the Zune.
News.com interviewed Scott Erickson, Microsoft’s senior director of product management for Zune, for additional interesting information. Erickson revealed that Zune will NOT play shows recorded on a Microsoft Media Center PC. Hmm.. yet the Zune will play videos, HOWEVER, it is important to note that Microsoft will not plan to sell any videos this coming holiday season. The focus for the Zune is apparently mostly on music.
Also, Zune will be available in a variety of colors one of which is brown. Scott explained that Microsoft chose brown as a color choice for the Zune because many artists and musicians would. Each Zune will actually sport a two tone color scheme so the brown isnt’ alone. You’ll find a bit of green with it.
Finally, Microsoft plans to crank up the PR campaign by holding Zune-backed concerts and making sure college kids hear and use the Zune.