danger logo In case you missed it yesterday, Microsoft announced that they would be acquiring Danger - the company that makes the software for T-Mobile’s popular Sidekick mobile phones. It’s an interesting acquisition especially in light of the fact that Microsoft has of course the Windows Mobile OS platform. So what would Microsoft want with Danger? Does Microsoft want the services that Danger provides? Maybe.. but again - that’s nothing Microsoft couldn’t create themselves.

Perhaps the real driving force for the acquisition is as Lance Ulanoff of PC Magazine suggests - the teen market. Danger clearly understands how to create simple (if not cool) user interfaces for the younger audience and we all know how cumbersome the Windows Mobile UI is. If you look at the press release from Danger, you’ll notice that the company will be rolled up into the Microsoft Entertainment and Devices Division. Could we see the beginnings of a new ZunePhone like platform coming out?

Consider the possibilities. The second generation Zunes already have a compelling user interface and with the addition of Danger’s expertise in the mobile arena, we could very well see the beginnings of a new Music/Mobile phone from Microsoft - the long supposed ZunePhone - all powered underneath by Windows Mobile. A powerful OS, a solid music player, and a cool user interface could very well be attractive to the teen market if not many others. It’s an interesting prospect and one I’d welcome if it was true.

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